In a previous post, I described how my husband and I designed my new website to encompass all three of the genres I’m published in–science fiction (YA), romance, and mystery. I have a great landing page that directs visitors to each of the three genres so they can further explore the books that interest them.
There’s another aspect to writing in multiple genres that has proven to be a challenge–social media. I’ve taken a varied approach to solving the social media puzzle, in some cases with multiple identities (Twitter) in others, designing my presence similarly to what I’ve done on my website (Facebook).
As I mentioned in the previous post, I’d moved from romances to YA thinking that would be a one-way street. I liked YA and was just as happy sticking with that market. So I did a total redesign of my website, turning it into the other-worldly SF site you see here. I created a new Twitter identity, @karensandlerYA, as well as one for the Tankborn trilogy, @tankborn. I created a Tankborn Facebook page, which my editor and the marketing department at Tu Books also administer. My focus was entirely on YA.
But then the opportunities for indie publishing opened up, giving me the courage to bring my romance backlist back to light. And then I sold two Janelle Watkins mystery novels, further complicating my identity. I had a decent number of followers on Twitter as @karensandlerYA, but it didn’t make sense to promote my non-YA books there.
So I had to create and build a new identity on Twitter, @karensandler, to promote my romances and mysteries. I also created two new Facebook pages, Karen Sandler Author and Janelle Watkins Mysteries. The Janelle Watkins page is still a work in progress, but the author page is set up similarly to my webpage, in that it promotes all three of the genres I write. There are tabs that will take you to pages where you can buy or pre-purchase any of my books.
Within this same time frame, I and ten other authors established an author co-op we’ve named OnFireFiction, which I described in this post. So I’m also participating in the social media related to OFF, on Facebook and Twitter. That makes four Twitter accounts to track, @karensandlerYA, @karensandler, @tankborn, and @onfirefiction. Then there are five Facebook accounts to follow, my Karen Sandler profile, my Karen Sandler Author page, my Janelle Watkins page, my Tankborn Series page, and our co-op page, OnFireFiction.
How in the world do I keep track of all this? That’s complex enough that it’s worthy of a second post. Keep an eye on my blog for part 2.