Social Media for the Genre-Conflicted, Part 2

KarenSandler_TillTheStarsFade_200pxIn Social Media for the Genre-Conflicted, Part 1, I talked about how I created social media identities for all three of the genres in which I am published–romance, young adult science fiction, and mystery. In part 2, I’ll talk about how I juggle these multiple personalities.

I’m not yet entirely satisfied with how well I’m managing the task of promoting myself in these disparate genres. In some cases, I’m learning as I go, discovering what works, and stumbling over the pitfalls of what doesn’t. But it’s been a relief to accept the reality that my work doesn’t fit neatly into one pigeonhole. And while I can’t really say that I have something for every reader amongst my 20+ books, there’s certainly plenty of variety.

Awakening Final cover-s So how do I wrangle the three-headed hydra of my author identity? By promoting myself in a united fashion where I can and splitting my personalities where necessary.

This blog is one area where I let all three genres come out and play, sometimes together (in more generic posts) and sometimes separately (such as in this one). I do my best to put up a new post at least once a week. If you look through my previous posts, you’ll find that the majority of them are writing-related, along the lines of tips and tricks of the trade. There’s some personal stuff woven in there as well, such as this remembrance of my dad and this post about a childhood memory. I also will do a hybrid like this post, interweaving the personal and the writing craft together.

Besides this blog, I utilize numerous social media platforms–Facebook, Twitter, Pinterest, Triberr, Google+, and Linked in. Most of my efforts are focused on Facebook and Twitter. Facebook, despite its shortcomings, does have one bit of functionality that makes it very easy to manage multiple identities–Pages. By logging into my profile, Karen Sandler, I can access all of the four pages that I administrate. There’s a handy little wheel in the upper right-hand corner that allows me to switch from my profile to my author page, the Tankborn page, the mystery page, and the OnFireFiction page. I don’t have to log out of Facebook to post as those alternate identities.

Full CoverTwitter, on the other hand, requires a separate login for each identity. It would be pretty crazy-making if I was logging in and logging out of the various Twitter accounts I use. Instead, I’ve installed several browsers (Firefox, Chrome, IE, and Opera), and login to a different identity on each browser.

For me, that means I’m logged in as @karensandlerYA on Firefox (my favorite browser), @karensandler on Chrome, @OnFireFiction on IE, and @tankborn on Opera. I can hop back and forth from one to the other, retweet posts that I think the followers of multiple feeds would find interesting, and keep track of who I’m following and who’s following me.

Why not use a tool like Hootsuite? I do use Hootsuite, but I haven’t figured out a way to tweet as a different identity than the one I’m logged into. In other words, if I’m logged in as @karensandlerYA on Firefox, even if I select the @karensandler tab, my tweets will be identified as having come from @karensandlerYA. If there’s someone out there who knows differently, please tell me in the comments!

As for the other social media sites, Google+, Pinterest, Triberr, and Linked in, I’ve so far had less of a presence there. Triberr automatically feeds through all my blog posts (a fantastic tool for reaching new followers). I will post the link to my blog posts on Google+ manually. I haven’t discovered an automated way to accomplish that. I feel a little freer to post what might be considered controversial opinions on Google+, while I mostly keep politics out of Twitter and Facebook.

I think Pinterest is extremely cool, but I just don’t get on the site much (browsing the wonderful images there is a real time suck). And I don’t think Linked in is as useful to authors as it might be for more business-related professions.

The question I’m continually asking myself as I post and tweet and blog–what works? My goal is to sell more books. To do that, readers have to discover me. So, do regular blog posts, status updates on Facebook and Google+, tweets on Twitter, and Pinterest pins accomplish that? I confess I haven’t yet got all the answers.

Where are you finding success? What do you think produces results? I’d love to hear about your experience.

About karensandler

Lover of chocolate. A couple felines short of full-fledged Cat Lady. Author of the YA Tankborn Trilogy (TANKBORN, AWAKENING, and REBELLION), from Tu Books. Founding team member of We Need Diverse Books. Opinions expressed here are my own.
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